Businesses selling branded products through retailers should beware of stopping those retailers from using the brand names in online search advertising, or risk being fined for breaching competition law.
Businesses will welcome new EU laws harmonising trade secret laws in all member states. These are aimed at stopping employees and others from acquiring or using their trade secrets without permission, or disclosing them to anyone else.
Businesses considering using a hashtag on social media should ensure it is not identical or similar to an existing trade mark, or risk the trade mark owner taking legal action for infringement of the mark.
Businesses thinking of applying to register a trade mark should take into account that if another trade mark owner opposes the application on grounds the average consumer is likely to confuse the two marks, there may be more than one group of average consumers, each with a different perception of the marks, following a recent ruling.
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