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Export strategy

eBooks, guides and useful links for export strategy including marketing and logistics.


The Library provides full text access to a selection of key business and reference eBooks from leading publishers. eBooks are available to logged-in ICAEW members, ACA students and other entitled users. If you are unable to access an eBook, please see our Help and support advice or contact library@icaew.com.

As I was saying...

Observations on international business and trade policy, exports, education, and the future

Conducting marketing research for international business

A practical guide to expanding into foreign markets, written from a US perspective.

Emerging trends, threats and opportunities in international marketing: what executives need to know

A book on the recent changes in international marketing and their implications for business leaders.

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Terms of use: You are permitted to access, download, copy, or print out content from eBooks for your own research or study only, subject to the terms of use set by our suppliers and any restrictions imposed by individual publishers. Please see individual supplier pages for full terms of use.

Exporting to...

The ICAEW Library & Information Service provides a comprehensive collection of pages on exporting to over 150 countries. See also the library pages on Doing business in...


International trade: An accountant's guide
This guide from UK Trade & Investment and ICAEW is designed to help accountants advise their clients on international issues. It will also help finance directors and financial controllers to assess the financial risk and profitability of international projects.

Exporting is GREAT
Free export guidance and support from the UK Government, including guidance in the following areas:

Selling overseas: a guide for beginners
A guide from the Department for International Trade explaining what selling overseas can do for you and how to get ready to export, providing four tried and tested steps to exporting and case studies of export successes for UK companies. Published in December 2017.

Atom Content Marketing guides

Useful links

Access to exporting
How do you access new markets, and what help is available for SMEs looking to move into exporting? A series of experts share experiences and give advice in this short video published on the Economia website on 28 June 2012.

Accessing markets
Information from the European Commission on exporting to or from the European Union.

British Exporters Association (BExA)
Independent national trade association representing the interests of the export community. BExA produces a series of guides to assist UK exporters which are available through their publications section.

Business Issues:Trade
Information on the CBI's export campaigns, which includes the report  The future of trade for the UK: A guide for business published in Feb. 2017. The 2011 report Winning overseas: boosting business export performance produced in association with EY can be found on the EY website. The report includes EY's guidance for export success and a series of case studies that illustrate the export strategies adopted by a diverse range of companies.

Exporting and doing business abroad
GOV.UK guide covering export basics and practicalities, licences, regulations, payments and reliefs.

Institute of Export and International Trade
Membership body established in 1935 to support the interests of everyone involved in importing, exporting and international trade.

Department for International Trade
Government organisation that sets out services to support UK exporters and overseas enterprises investigating locating in the UK. The site provides news, reports, information on industry sectors and countries, contacts and listings of events.

Tradeshow Access Program (TAP)
The UK Department for International Trade (DIT) provides funding in the form of grants for eligible businesses to attend overseas trade shows.

UK Trade Info
A website managed by the HMRC Trade Statistics Unit, offering comprehensive data on UK imports and exports, EU trade statistics, code and guides, bulletins and factsheets. A selection of useful tables and tools are available through the website, including an interactive database of overseas trade statistics. This enables users to build their own tables of import/export data by industry and country/region.

World Trade Organisation
The website offers a large trade topics gateway as well as statistics and information on tariffs.


UK enterprise survey 2013 – export report
The ICAEW UK Enterprise Survey aims to capture the views of members who work at the heart of business. In view of the government’s initiative to encourage increased exports ICAEW has published the findings on exporting in this separate publication

Export Optimism Survey
2017 Survey from the Institute of Export and International Trade (IOE) based on the responses of 204 participants across international trade. Other IOE surveys can be viewed here, including the 2018 Brexit survey

Economic insight

UK Economic Forecast
ICAEW's quarterly forecast exploring trends in UK economic activity. The report covers business investment, private sector pay and export growth. Further reports cover The Middle East, Africa, Greater China and South East Asia.


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