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eBooks on marketing

We offer instant, full text access to over 450 eBook titles on key business and reference topics. Browse eBooks on marketing.

Our eBooks are available to logged-in ICAEW members, ACA students and other entitled users.

See the A–Z of eBooks for a complete list of titles available across all subjects.

101 marketing strategies for accounting, law, consulting, and professional services firms

A guide to marketing, selling and persuading.

Blog marketing

This book looks at the impact that blogging can have on business.

Branding your business

A practical guide to creating and managing successful brands.

Building a marketing plan: a complete guide

A practical guide to developing a marketing plan.

Business German dictionary

Dictionary of the business vocabulary of German and English with translations from one to the other.

Business to business market research

Designed to help the reader develop core business-to-business market research skills and to apply research effectively.

Conducting marketing research for international business

A practical guide to expanding into foreign markets, written from a US perspective.

Conscious branding

A step-by-step guide to building a brand, written from a US perspective.

Consultant's quick start guide: an action plan for your first year in business, The

A guide to working as a consultant from a US perspective.

Consumer behavior: women and shopping

A study of the women's retail market in the USA.

Corporate communication: tactical guidelines for strategic practice

A theoretical and practical guide to corporate communication.

Corporate reputation, the brand and the bottom line

A guide to reputation management and PR.

Creating passion brands: getting to the heart of branding

A guide to branding for CEOs, marketing professionals and MBA students.

Developing employee talent to perform: people power

A guide to getting the most from employees, written from an American perspective.

Developing executive talent: best practices from global leaders

A book for human resources managers and senior executives with responsibility for employee management.

Developing winning brand strategies

A book examining the relationship between branding, strategy, and corporate performance.

Discount business strategy: how the new market leaders are redefining business strategy

A book examining how companies use discount business strategies to create value.

Doing business with China: avoiding the pitfalls

A guide to working with and within China.

Emerging trends, threats and opportunities in international marketing: what executives need to know

A book on the recent changes in international marketing and their implications for business leaders.

Export marketing strategy: tactics and skills that work

A step-by-step guide to exporting into new markets.

From idea to profit: how to market innovative products and services

Current thinking and practice in business marketing.

Fundamentals of global strategy: a business model approach

Corporate planning from a US perspective.

Fundamentals of writing for marketing and public relations: a step-by-step guide for quick and effective results

Simple guide to writing promotional and informational materials.

Good small business guide: how to start and grow your own business

A practical guide for anyone interested in starting a business.

How to measure anything: finding the value of intangibles in business

A guide to measuring intangible assets within a business.

How to write a marketing plan

Study guide for group marketing planning exercises.

Ideas for leaders collection

A collection of the latest global management and business thinking summarised into straight forward and understandable language.

Inscrutable shopper: consumer resistance in retail, The

Consumer behaviour from a US perspective.

Key concepts in marketing

Introduction to the principles and methods of marketing.

Key concepts in public relations

Dictionary of the terms and concepts used in public relations.

Leading corporate turnaround: how leaders fix troubled companies

Advice and best practice from turnaround professionals.

Managing business risk: a practical guide to protecting your business

A guide to all major topics of concern for risk management.

Market data explained: a practical guide to global capital markets information

A comprehensive guide to understanding market data in simple terms.

Marketing manifesto, The

Step-by-step guide to creating a successful marketing strategy.

Marketing strategy in play: questioning to create difference

Introduction to marketing strategy from a US perspective.

MicroDomination: how to leverage social media and content marketing to build a mini-business empire around your personal brand

Social media marketing for entrepreneurs.

No small change: why financial services needs a new kind of marketing

This book takes the form of a 13-point practical manifesto arguing that the fast-changing financial services world urgently needs to rethink the whole of its approach to marketing. The thirteen chapters look at the key components of the new approach.

Overview of the public relations function, An

Public relations from a US perspective.

Professional services marketing: how the best firms build premier brands, thriving lead generation engines, and cultures of business development success

Guide to marketing from a US perspective.

Project disasters and how to survive them

A guide to project risk management.

QFinance: the ultimate resource

Essays and practical guides for the finance industry.

Routledge dictionary of business management, The

Business management for students and working professionals.

Stakeholder approach to issues management, A

Guide to issues management from a US perspective.

Store design and visual merchandising: creating store space that encourages buying

Store design optimisation from a US perspective.

Strategic analysis and choice: a structured approach

Business strategy guide from a US perspective.

Strategic marketing planning for the small to medium-sized business: writing a marketing plan

A guide to marketing for SMEs.

Top market strategy: applying the 80/20 rule

Marketing tips for building a successful business.

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